I love the concept! I’m a very busy person and though I like to dine in, I also like to be in and out of the restaurant. I’m very impatient and hate calling on my server.
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With the COVID continually forcing industries to evolve with the new rules of the pandemic, the service industry is one that has been greatly affected and has recently turned to technology in its efforts of surviving. With Zoom and Webex allowing remote work to become the new normal, where does this leave the restaurant industry? This application allows users to order and pay within the restaurant.by utilizing their own cellphones, as well as aligning the communication between customers and servers with the rhythm of the kitchen to properly provide an experience worth coming back to.
Many companies have risen to the challenges of the pandemic and have released many features to solve its barriers. Between QR codes, online ordering menus, curb side pick up, and online forms of payment, restaurants have slowly began to welcome back their customers.
POS System
Tap, Apple and Google Play
Menu ordering system linked with tables and pay apple pay via phone
Can order online, at table, or room service
Pay on the phone
Australian App
Popular European app to serve customers
Order and Pay at the table
For this case study there are two different users, customers and staff. With customers, not only do these users go out to enjoy the food or maybe change their environment, but they also dine out for the service. And with the servers depending on good tips for a living, the pandemic has made it difficult for these users to provide excellent customer service in exchange for a sufficient tip.
Customers:Easy Menu AccessEasy to PayLess WaitingOpen TabEasy to CommunicateNeeds
Staff:Customer ServiceCommunicate effectivelyDrive SalesRhythm of the KitchenEfficiency
He is the manager of the restaurant a Taste of Venice. He oversees sales and his servers, as well as communicate with the kitchen to ensure the orders are made on time
Between customer service and customer experience, many problems have existed before the pandemic. With Covid, more challenges have surfaced and forced the service industry to adopt features that cater to the social distancing, mask and covid guidelines. For customers, the top 5 problems they face are: Easy Menu Access, Easy to Pay, Wait Times, Open Tab, and Easy to Communicate Needs, and for the staff they are faced with: Providing Great Customer Service, Communicate Effectively, Drive Sales, Rhythm of the Kitchen, and Efficiency.
STEP 1: Customers come and sit down at the table. The guest will scan the QR code and either input name (this will allow them to order and pay without the creating a login) or they can login and via phone number or email and the menu will appear. The QR code links the order to their table while showing an open table on the server’s screen.
STEP 2: Once customers submit their order, for those who decided to order as guest can either close the tab or make an account and keep it open. For those who logged in, can close out or keep the tab open. The server will check with table and confirm their order, offer other items that pair with their order and submit to kitchen.
STEP 3: Customers can add other people’s tab on to theirs and close out using apple pay, google pay or by simply scanning their credit card.
SPLIT CHECKS OR SEPARATE PAYMENTS: Server’s no longer need to do this. Since everyone is ordering via phone, checks are separated in the beginning.
PUSH ADS FEATURE: While server’s are trying to build a relationship with their customer, they can ask questions to see what brought them in or where they are from. Managers are able to view these notes, and appropriate push an ad to a specific customer or table.